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Social Media Listening for Valuable Customer Insights

The prevalence of digital on-line capabilities has changed the consumer buying cycle. Consumers often independently spend the majority of time in the purchase decision doing research and comparison-shopping, acquiring  ...

  September 1, 2015

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Social Media – Too Big for Marketers to Ignore

Social media encompasses digital platforms and apps dedicated to online communities of users, which allow people to engage with other people, events and brands in order to share information, personal messages, ideas or other  ...

  July 20, 2015

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Strategies for Offline Lead Nurturing

With the rapid acceleration of inbound marketing in today’s digital age of computing and the Internet, many companies are generating leads or inquiries with their online presence via their websites. The marketing task is to  ...

  July 13, 2015

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When Retargeting Becomes Counterproductive

Retargeting or remarketing is an area of digital marketing that has shown explosive growth in the last few years, being offered by more and more online display ad networks. This service lets a business market to people who  ...

  July 8, 2015

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Lead Generation Through Retargeting – An Enhanced Consumer Experience Or Big Brother Watching

Just about everyone has experienced the ubiquitous product ad that follows you from site to site as you navigate around the web, whether it is a camping tent or a pair of Jimmy Choo shoes. Retargeting, sometimes referred to  ...

  June 30, 2015

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The 3 Best Ways to Nurture Leads

Lead nurturing is an ongoing process that persists long past the first interaction. While some companies may cease contact after a lead fails to convert, those that are more attentive to their leads’ needs and stage in the  ...

  June 29, 2015

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Why Your Sales Team is More Effective with Gamification

It comes as no surprise that people love video games–kids and adults alike. Contrary to popular stereotype, today’s average gamer is not a teenage boy glued to a screen for hours. Shockingly, the average gamer is now 31 years  ...

  June 24, 2015

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Grassroots Lead Generation: Shedding Light on 4 Successful Marketing Efforts

Grassroots marketing is focused on reaching customers locally or in their community where they live and work, or businesses and the public locally to promote an organization’s products, services or message. It does not  ...

  June 22, 2015

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Guidelines for Effectively Segmenting Your Audience Into Suspects, Prospects, and Leads

When making a sale, how do you know if you’re dealing with a suspect, a prospect or a qualified prospect? Knowing the difference will not only help organize your sales process, but it will give you insight into which tactic  ...

  June 3, 2015

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4 Crucial Components of Every Successful Remarketing Campaign

Remarketing incorporates results-oriented measures to boost the amount of qualified leads and resulting sales. Utilizing tactics that increase traffic, gather qualified leads and encourage conversion over time increases sales  ...

  June 1, 2015