The real estate market has seen its fair share of ups and downs within the last few years. Instead of subjecting your lead generation efforts to varied and unreliable economic factors, take a look at these essential tips that will ensure long-term success in the real estate industry. Segment Your Targets Real estate lead generation is unique due to the way that leads can be either buyers or sellers. While having two types of leads may be a positive feature of the business, it is also makes it essential to segment your target customers into these two respective categories. Having a larger  ...

Lead generation obstacles can arise as a result of poor tools, weakened efforts and may even occur unintentionally. Instead of letting the negative aspects impact overall profits, there are some simple ways to address the problems and get back to positive sales figures.   Incorporate Frequent Testing Testing may be the most obvious way to make adjustments, but many companies do not test frequently enough. Developing a testing schedule that will look into every aspect of a lead generation strategy is the best way to ensure that no issue will go unnoticed. Testing is even more  ...

Authors, marketers and industry experts have dealt with the ins and outs of lead generation for years and years. Their in-depth experience has instilled a sense of knowledge and wisdom about the field that has led to some of the most honest and representative lead generation quotes.   “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar, who wrote more than 20 books on sales and motivation, has described the essence of qualification in one concise statement. Qualification is an essential first step in lead generation that truly makes a  ...